Bridging the gap between Quality and Affordability
Branding and Packaging
Agency - Happy mcgarrybowen Design
Background:
Billion, as a brand strives to enrich the lives of fellow Indians by providing reliable, durable and world-class quality products at affordable prices– products that cater to the needs and desires of everyday Indians. Because Billion believes that great quality products are key to a better quality of life.
Challenge:
To build a ‘Made for India’ brand, we needed to shift the perception of it being seen as a cheap alternative to one that was born from aspirations. Furthermore, it was critical to create a brand identity that would extend seamlessly across all the categories of this versatile brand.
Solution:
We created a logo using an equal-to sign to represent the brand spirit that caters to the ‘equal opportunity citizen’ of India. Further, we designed sophisticated packaging to provide a premium consumer experience. The dual camera feature of the phone was depicted using the vibrant colours of India on the packaging, bringing alive the ‘Made for India’ proposition.
